Food Brokerage & Operations

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Broker Performance Reviews: The Metrics That Actually Tell You Something

Most brand-broker reviews end without anyone looking at a single number. That's a relationship call, not a performance review. Here are the 4 metrics that tell you whether your broker is actually delivering.

Brokerage & Operations

What to Look for in a Food Broker Contract Before You Sign

Know which food broker contract clauses matter most: exclusivity terms, termination windows, performance benchmarks, and the real cost of vague language.

Brokerage & Operations

How Food Brokers Get Paid (And Why It Matters for Your Budget)

Commission structures, retainer models, and hybrid arrangements. What each means for your margin and what to negotiate before you sign.

Brokerage & Operations

The Difference Between a Broker and a Distributor (And Why Confusing Them Costs Brands Money)

Brands lose placements, strain partner relationships, and waste trade dollars because they do not understand where a broker's responsibility ends and a distributor's begins. This is the clearest breakdown you will find.

Brokerage & Operations

When to Hire a Food Broker: Signals Your Brand Is Ready

Hiring a food broker too early wastes money and goodwill. Hiring one too late costs you placements you cannot get back. Here is how to read the signals that tell you the timing is right.

Brokerage & Operations

Regional Broker vs. National Broker: What CPG Brands Get Wrong

Bigger does not mean better in food brokerage. Most brands assume a national broker gives them an advantage. What they actually get is a smaller share of attention inside a very large portfolio.

Brokerage & Operations

What a Food Broker Actually Does (And What They Cannot Do)

Most brands come into their first broker relationship with the wrong expectations. Here is an honest breakdown of what a food broker actually does, and where their responsibility ends.