Go-To-Market & Retail Launch Strategy

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New Item Forms and Retailer Setup: What Happens After the Yes

Getting the yes is one thing. Completing item setup, UPC registration, and distributor authorization is what actually gets product on shelf. Here is the process.

Go-To-Market & Launch

How to Build a Retail Buyer Pitch: What Buyers Actually Want to See

Most brand decks lead with story. Buyers lead with velocity data, margin math, and promotional support. Here is how to structure a pitch that holds up in the room.

Go-To-Market & Launch

Trade Spend Strategy: How to Allocate Promotional Dollars Without Destroying Your Margin

Trade spend is one of the biggest line items in retail. Here is how to build a promotional plan that drives velocity without giving away the whole margin.

Go-To-Market & Launch

Slotting Fees Explained: What They Are, What They Cost, and How to Negotiate Them

Slotting fees catch new brands off guard. Here is what retailers charge, why they charge it, and what leverage emerging brands actually have at the table.

Go-To-Market & Launch

The Retail Launch Checklist: What Needs to Be Ready Before Your Product Hits the Shelf

A failed launch is expensive and hard to recover from. This checklist covers packaging, pricing, promotional planning, and distributor alignment before day one.