Category & Market Intelligence for CPG Brands

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Gulf South Consumer Trends: What Sells in This Market and Why

Flavor profiles, pack sizes, and category preferences in the Gulf South differ from national averages. Here is what the data shows and what it means for your assortment.

Category & Market Intelligence

Gulf South Grocery Chains: A Practical Guide for CPG Brands

Winn-Dixie, Rouses, Brookshire's, and other Gulf South chains each have unique buyer structures and promotional calendars. Here is what brands need to know.

Category & Market Intelligence

How Regional Buying Decisions Differ from National Programs

Regional buyers have different authority, different priorities, and different timelines than national category managers. Here is how to navigate both.

Category & Market Intelligence

Louisiana Retail Landscape: Chains, Independents, and What Drives Distribution

Rouses, Breaux Mart, and regional independents operate differently than national chains. Here is how Louisiana retail works and what it takes to win shelf space.

Category & Market Intelligence

Gulf South Market Overview: What CPG Brands Need to Know Before Entering the Region

The Gulf South has distinct consumer preferences, retail dynamics, and distribution networks. Here is what national brands miss when they treat it like everywhere else.