Frequently Asked Questions

Question 1

What does JDALL do?

Accepted Answer

JDALL is a CPG sales brokerage headquartered in Metairie, Louisiana, serving food and beverage brands across the Gulf South. We manage retail sales execution, buyer relationships, and in-store performance across grocery, convenience, mass and club, and drug channels. Our job is to get your product on the right shelves, keep it there, and drive the velocity that earns you a permanent spot in the planogram.

Question 2

Who does JDALL work best with?

Accepted Answer

We work best with established CPG brands that have retail-ready products and are looking for more disciplined execution than they are getting from their current broker. That typically means brands with existing distribution that want better sell-through, stronger buyer relationships, and a partner who understands the Gulf South market.

Question 3

Why do brands leave larger brokers for JDALL?

Accepted Answer

The most common reason is neglect. Large brokers take on too many brands, and mid-tier accounts get pushed down the priority list. At JDALL, senior leadership is involved in every account. You know who is representing you. Retailers know who to call. That clarity produces better outcomes.

Question 4

How is JDALL different from a national or regional broker?

Accepted Answer

We carry a focused portfolio by design. That means your brand gets consistent attention, not a junior rep following a script. We are embedded in the Gulf South market, with direct buyer relationships built over years. National brokers can offer scale. We offer relevance, presence, and accountability.

Question 5

Do you replace an existing broker or work alongside them?

Accepted Answer

In most cases, we replace an existing broker within a defined territory or channel. We manage the transition professionally, communicate directly with retail buyers, and ensure there is no gap in representation or execution continuity.

Question 6

What retail channels does JDALL cover?

Accepted Answer

We operate across four channels: grocery, convenience, mass and club. Each channel has its own buyer priorities, velocity benchmarks, and promotional mechanics. We know the difference and execute accordingly.

Question 7

What product categories do you represent?

Accepted Answer

We represent food and beverage brands that are serious about retail performance. Category fit matters, but commitment matters more. If your product is retail-ready and you have realistic distribution goals, we will have an honest conversation about whether we are the right partner.

Question 8

How involved is JDALL leadership in day-to-day execution?

Accepted Answer

Directly involved. Our leadership team stays active across accounts, retailer conversations, and brand strategy. There is no layer of account managers separating you from the people making decisions. That is the structure we chose because it produces better results.

Question 9

Can JDALL help fix performance at retailers where we are already authorized?

Accepted Answer

Yes. Authorization without velocity is a shelf position you are eventually going to lose. A significant portion of our work focuses on improving performance at existing retailers through better in-store execution, promotion planning, and direct buyer communication. Getting on shelf is the beginning of the job, not the end of it.

Question 10

How does JDALL approach retailer relationships?

Accepted Answer

We show up consistently, follow through on commitments, and do not overpromise on behalf of the brands we represent. Retailers remember which brokers waste their time and which ones make their jobs easier. Our reputation in the Gulf South market is that we are the latter.

Question 11

Are you selective about the brands you represent?

Accepted Answer

Yes. We limit our portfolio on purpose. Taking on too many brands is how brokers lose focus and how brands get ignored. Before we sign an agreement, we assess whether we can make a measurable impact. If we cannot, we will tell you that directly.

Question 12

How does JDALL manage a broker transition?

Accepted Answer

We handle transitions in a structured way. That means notifying retail buyers professionally, aligning quickly on account priorities, and stepping into execution without a ramp-up period. Brands should not lose ground during a broker change. We make sure they do not.

Straight Answers on How We Work

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