Retail Channel Education for CPG Brands

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Drug Channel Retail: Why It Is Underestimated and How CPG Brands Can Win There

Walgreens and CVS move serious volume in specific categories. Here is how the drug channel works and what brands need to compete for shelf space.

Retail Channel Education

Mass and Club Channel Strategy: What the Volume Expectations Actually Look Like

Getting into Walmart or Sam's Club sounds like a win until the volume requirements hit. Here is what to model before committing to mass and club.

Retail Channel Education

How the Convenience Channel Works for CPG Brands (And Where Most Get It Wrong)

C-store buyers think differently than grocery buyers. Turns, pack size, impulse placement, and distributor alignment are what drive wins in this channel.

Retail Channel Education

Grocery Channel Requirements: What CPG Brands Need to Know Before Pitching a Buyer

Slotting fees, item authorization, planogram placement, and promotional compliance. A practical breakdown of what grocery buyers actually require.

Retail Channel Education

What Is Retail Velocity and Why Do Retailers Care So Much About It

Velocity is the number retailers watch most closely. Here is what it measures, how it is calculated, and what low velocity actually signals to a buyer.